“O.M.G. (I’m All Over It)” by Jenn Champion is cinematic beauty of the timeless quality, the kind that exists simply because there is no way it couldn’t. It’s standing on the grass looking up at the window. It’s Romeo & Juliet. It’s Say Anything. It is modern, it is old, it is now, it is as it has always been.
Jenn Champion, real name Jennifer Hays, used to perform under the name S. She released four albums under the moniker, most recently 2014’s Cool Choices. Before that she went by Jenn Ghetto while performing with Seattle indie rockers Carissa’s Wierd. Announcing her name change earlier this year by way of “Owner of a Lonely Heart” – a cover of the classic Yes track – Champion moved away from her indie roots and into a more pop electronic mode that is a bit more of say ‘the times’.
Champion champions awareness throughout her work and within her personas. She switched her name from Ghetto to Champion back in 2015 after acknowledging that the former moniker was offensive, writing, “I chose that as my name when I was a teenager and I realize now that it is not my place to be using it. As I move forward, I want to acknowledge the anti-black racism i perpetuate using the word ‘ghetto’ and deeply apologize to those that have been hurt by my use of that word.”
Taking a combination of 70s meets 80s styles in the video for “O.M.G. (I’m All Over It),” her understanding glitters. This isn’t the first time we’ve seen an aerobics class in a music video, and we doubt it will be the last, but in the face of today’s controversies the woman-centric clip serves as a testament to the strength, style, and grace of the fairer sex.
In Champion’s attempt to create something of the moment by using ideas from long-past decades, she creates something timeless. It is soft and fierce, coy yet endearing and therefore enduring. Pop is momentary but moments can last a lifetime, sitting in the banks of our memory and silting our vision of the present.
HURRY – LISTEN – JENN CHAMPION